An influencer is a person or thing that can influence another. Influencer marketing is a popular form of marketing that is mainly focused on influential people versus the target market on social media. In simple terms, big companies pay celebs to promote their products to ” US”. But “US” can be influencers as well not just celebs. Yes, it may be harder and less rewarding financially but if you have at least one follower you potentially have an influence on that one. Now, of course, the bigger your network on social media the bigger the chance of your influence. I hate people saying that because they are famous that they can’t be an influencer when that is not true at all. Go after it if that’s what you really want and desire.